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These reveal that by way of digitalisation, innovation and agility, companies need not come to a complete standstill within the face of an otherwise debilitating COVID-19 lockdown. Within a 3-hour livestreaming session, the number of clients that a vlogger engaged was equal to the shopper site visitors circulate in half a 12 months. The total gross sales income for a 3-hour livestreaming session was corresponding to that of one full week.

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In the 12 months prior to the 2020 survey, 89% of people aged sixteen to 74 in the EU had used the internet, 72% of whom had purchased or ordered goods or services for private use. Online buying elevated by 4 share factors in contrast with 2019 (68% of internet users) and by 10 proportion points in contrast with 2015 (62%). This platform has gained recognition in current times …